Creative direction that connects the idea, the system and the final experience.
My work starts with the problem, not the visual style.
I shape ideas into creative directions and build the systems that carry them across brand identity, advertising, packaging, digital products and motion.
Depending on the project, I may lead the concept and team or work directly on the design. In both cases, I stay close to the work from the first idea to the final execution.
Bio
I’m a Creative Director and Art Director with more than 15 years of experience in advertising and design.
I started as a graphic designer, working closely with typography, image-making and visual communication. Over time, my work expanded into brand identity, advertising campaigns, digital products, packaging and motion, and eventually into leading multidisciplinary creative projects.
Today, I work across both direction and execution. I develop concepts, shape visual systems, present ideas to clients and lead teams, while still staying involved in the design itself.
At Red Flare DDA, I lead projects across different industries, from early strategy and creative direction through to launch and production.
Principles
01
Think before styling
I start with the problem, the audience and the context before deciding how something should look.
02
Build systems, not isolated pieces
I look for the idea and structure that can hold a brand, campaign or product together as it grows across different formats.
03
Stay close to the work
Creative direction is not only about giving direction. I stay involved in the design, details and final execution.
By the numbers
Years in advertising & design.
Brands & creative projects
Products & campaigns launched
Markets / countries worked across
Capabilities
01
Creative Direction
Developing the central idea and defining how it should work across brand, campaign, digital and motion.
02
Art Direction
Shaping typography, imagery, composition, photography, CGI and motion into one clear visual language.
03
Brand Strategy & Identity
Turning positioning, audience and business goals into visual identities and brand systems that can grow.
04
Campaigns & Advertising
Creating campaign concepts, visual narratives and communication systems for launches, digital campaigns and ongoing brand communication.
05
Digital Product & Experience
Designing websites, interfaces and digital experiences where brand thinking and usability need to work together.
06
Packaging & Product Systems
Building packaging families and product identities that stay consistent across variants, formats and future extensions.
07
Motion & 3D Direction
Directing CGI, motion and product visualization as part of the larger brand or campaign idea.
08
Creative Leadership
Leading multidisciplinary teams, presenting work to clients and carrying projects from early thinking through production and launch.